最新的CX Marketing認證 1Z0-340-24考試題庫

問題1

Which two additional SmartStart add-ons are available? (Choose two.)

A. AppCloud development

B. Profiler and Engage Installation in CRM

C. IP warming

D. CRM integration

E. HTML email coding

正確答案: C,D

問題2

Given this segment, which two contacts will be included? (Choose two.)

A. A contact in New York who clicked an email one time and submitted a form one time 14 days ago.

B. A contact in California who clicked an email one time and submitted a form one time 45 days ago.

C. A contact in California who submitted a form one time 7 days ago.

D. A contact in California who submitted 2 forms 1 week ago.

E. A contact in New York who opened an email 1 week ago.

正確答案: A,E

問題3

What occurs after a campaign reaches its end date? (Choose the best answer.)

A. The campaign becomes read-only, and campaign activity is no longer tracked.

B. The campaign becomes read-only, and campaign activity is tracked for another 12 months.

C. The campaign continues to flow contacts through until it is manually deactivated by a user.

D. The campaign returns to draft mode, and users can reactivate it after changing the end date to a later date.

正確答案: B

問題4

While using the Contact Washing Machine app for a data normalization project, which action would allow you to combine the value from two separate fields into one? (Choose the best answer.)

A. Replace

B. Compost

C. Math

D. Lookup

正確答案: D

問題5

Which is considered a transactional email? (Choose the best answer.)

A. an offer from a partner

B. an exclusive upgrade for existing customers

C. an announcement from the CEO

D. an update to your customer privacy policy

正確答案: D

問題6

What does Oracle Eloqua use to find the optimal time to send emails to each individual contact with the Send Time Optimization feature? (Choose the best answer.)

A. current click rate

B. average engagement rate

C. historical open data

D. anticipated open data

正確答案: C

問題7

Which two are use cases for using a custom data object? (Choose two.)

A. linking custom data objects to accounts

B. linking custom data objects to contacts

C. linking custom data objects to each other

D. linking custom data objects to visitors

正確答案: A,B

問題8

Which four CRM integrations with Eloqua are supported? (Choose four.)

A. Oracle Sales Cloud

B. Salesforce

C. SAP

D. Microsoft Dynamics 365

E. Siebel OnPremise

F. Oracle OnDemand

正確答案: A,B,D,F

問題9

Which three are required to successfully integrate an externally hosted form into a client's website? (Choose three.)

A. post URL action

B. at least one check box field on the form

C. a list of all processing steps on the Eloqua form

D. tracking script HTML, including required hidden fields

E. form HTML

正確答案: A,D,E

問題10

In which two ways can you create a view within Eloqua to show select contact field and account field values together? (Choose two.)

A. Within the "Fields & View" window, you can create a customized view containing both contact and account fields.

B. Choose "View Account Details' within the settings of a shared list containing the contacts you chose

C. Create a custom contact report within Insight, pulling in attributes from the account table

D. Within the "Fields and View" window, you can link a contact view with an account view that will show both field sets when selected.

正確答案: A,D

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