最新的Oracle Marketing Cloud認證 1z1-952考試題庫

問題1

You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?

A. Data Scoping

B. Discover

C. Data Ingestion

D. Operational Rollout

E. Data Classification

正確答案: B

問題2

Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)

A. Unsampled reports can be emailed automatically to users, and sampled reports cannot.

B. Sampled reports can be run on smaller audience sizes than unsampled reports.

C. Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.

D. Unsampled reports can be recorded as snapshots, and sampled reports cannot.

正確答案: C,D

問題3

You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)

A. Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.

B. Select the "Disable mobile support" advanced configuration option.

C. Click the "Mobile" configuration template.

D. Select "Suppress multiple tagging" advanced configuration option.

E. Select "Suppress cache busting" advanced configuration option.

正確答案: A,D

問題4

In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A. Executive Sponsor

B. Data Analyst

C. Media Execution

D. Web Developer

E. Program Manager

F. Audience Creation Specialist

正確答案: E

問題5

Which of the following is a real world use case for a search campaign?

A. Ensure customers receive relevant offerings when landing on the site page.

B. Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.

C. Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.

D. Serve different ads to various demographic groups so that messaging is relevant to the user's persona.

E. Leverage the device-bridging technology to find users across their devices.

正確答案: C

問題6

In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A. Buy

B. Avoid

C. Optimize

D. Target

正確答案: A

問題7

Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user.
Identify the correct tag configuration along with the exact phint that must be used to accomplish this.

A. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_l" when the tag fires from various pages.

B. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_t" when the tag fires from various pages.

C. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Extract named meta elements" checkbox for the CoreTag. Then ensure that data is being collected from phint "__bk_t" when the tag fires from various pages.

D. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_ l" when the tag fires from various pages.

E. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_k" when the tag fires from various pages.

F. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named global variables" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_k" when the tag fires from various pages.

正確答案: B

問題8

Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A. Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.

B. Manually enter the pixel required for sending campaign data to the partner.

C. Create a Dynamic Synchronous container to support the transfer of data.

D. Configure custom parameters to deliver data to the media execution partner

E. It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.

正確答案: B

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