最新的Facebook Certification認證 410-101考試題庫

問題1

What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?
Choose ALL answers that apply.

A. Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.

B. Change your core audience's interests to exclude certain content categories.

C. Block certain categories in your Ads Manager.

D. Create a document using Excel or Notepad with the Facebook Page URL's you would like to block and then upload into Facebook.

正確答案: A,C,D

說明：（僅 VCESoft 成員可見）

問題2

You've spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.

A. Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.

B. Run conversion ads optimized for the "Lead Event" to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.

C. You run different conversion campaign ads for all events currently being measured on the website.

D. Run conversion campaign ads optimized for the "Initiate Checkout Event" to people who have visited the main landing page of the product.

正確答案: A,B

說明：（僅 VCESoft 成員可見）

問題3

You have an ecommerce site and would like to reach people who have dropped off in the past 12 months but leave out everyone who have made a purchased in the past 6 months.
What audiences do you need to achieve this goal?
Choose only ONE best answer.

A. You should exclude people who have made purchases in the past 6 months.

B. You should include purchase events from the past 12 months and exclude purchase events from the past
6 months.

C. You should include people who have made purchases in the past 12 months and past 6 months.

D. You should exclude purchase events from the past 6 months and include purchase events from the past
12 months.

E. You can't build this type of audience or segmentation.

正確答案: E

問題4

An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

A. Change optimization from custom conversions to value optimization.

B. You should increase attribution window to 7 days.

C. Run retargeting campaigns to people who have made purchased in the past 10 days.

D. Delete all remarketing campaigns

正確答案: B

問題5

What determines the "Total Value" of your ads?
Choose only ONE best answer.

A. Optimizing Consumer Experience and Maximizing User Value.

B. Maximizing Consumer Experience and Advertiser Bid.

C. Maximizing advertiser value and estimated action rates.

D. Maximizing Advertiser Value and Optimizing Consumer Experience.

正確答案: D

說明：（僅 VCESoft 成員可見）

問題6

Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.

A. Select reach objective to optimize delivery.

B. Select video views objective in order to run on both placements.

C. Shorten the video length to 15 seconds in order to run both placements.

D. Switch the video aspect ratio from 1:1 to 16:9 for best delivery.

E. Shorten the video length to 20 seconds in order to run on both placements.

F. Make sure video has sound

正確答案: B,C,D,F

說明：（僅 VCESoft 成員可見）

問題7

What is not an action measured through Facebook attribution system?
Choose only ONE best answer.

A. Link Clicks

B. POS purchase conversion

C. Phone call sales conversion

D. Third party (Google) link click

E. Mobile app installs

F. Outbound links

正確答案: D

說明：（僅 VCESoft 成員可見）

問題8

You are launching mobile reactivation campaign to re-market users who have installed the app before. Below is the information for the campaign your social media manager just launched:
Targeting: Core Audiences
Ad Units: Link ads in News Feeds
Bid Types: CPM
Measurement: Conversion pixel
How do you fix the campaign?
Select all that apply.
Choose ALL answers that apply.

A. Change the bidding type to CPA instead of CPM.

B. Use Facebook SDK to measure conversions.

C. Change audiences to custom audiences.

D. Use more core audiences to increase results.

E. Add conversion lift tests to measure campaign results.

正確答案: A,B,C

說明：（僅 VCESoft 成員可見）

問題9

You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow?
Select two that apply.
Choose ALL answers that apply.

A. You build a similar audience based on people who've checked out and run the 30% discount campaign.

B. You build a custom audience based on people who've visited blog posts related to the product in the past
45 days, and run the 30% discount campaign.

C. You build a new saved audience to reach new potential customers and run the 30% discount campaign.

D. You build a custom audience based on people who registered, but haven't checked out, and run the 30% discount campaign.

正確答案: B,D

說明：（僅 VCESoft 成員可見）

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