最新的Salesforce Certification認證 EEB101考試題庫

問題1

As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?

A. Query Activity

B. Group Refresh

C. Import Activity

D. File Transfer Activity

正確答案: A

問題2

An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. What steps would the marketer take when creating the data extension? (Choose 2)

A. Set the Email address column as a Primary Key

B. Check the "Is Sendable" option

C. Relate the Email address to the Suscriber Key

D. Set the column representing the Subscriber Key as a Primary Key

正確答案: B,C

問題3

Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript. Which statement best describes how AMPscript can be used to customize email messages?

A. Automates the flow of creating email messages

B. Inserts responsive content based on the user's viewing device

C. Provides advanced content personalization

D. Automates the template creation process

正確答案: C

問題4

A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices?
Choose 2 answers

A. Include an unsubscribe link in the header or footer of emails.

B. Ensure opt-out mechanisms are operational for at least 30 days post-send.

C. Process every individual's unsubscribe request within 14 business days.

D. Ask the subscriber to log in to the Preference Center to confirm opt-out.

正確答案: A,D

問題5

A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?

A. Create a suppression workflow for the unsubscribed accounts.

B. Import unsubscribes into a data extension, then update status with a query.

C. Create an automation triggered on unsubscribes from the other system.

D. Import unsubscribes with the appropriate status into All Subscribers.

正確答案: D

問題6

A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain?

A. Hard Bounce

B. Soft Bounce

C. Undeliverable

D. Blocked Bounce

正確答案: A

問題7

When importing data into marketing cloud the list detective is triggered for which of the following?

A. List Model

B. Email Alias

C. Data Extenstions

D. Email Addresses

正確答案: A

問題8

What is a media query and how is it used? (Choose 2)

A. defensive tactics like using HTML text rather then graphical text

B. the CSS3 code detects the pixel size of the screen on which that email is opened

C. image blocking

D. a responsive layout that uses a piece of CSS3 code.

正確答案: B,D

問題9

Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2)

A. Segment activity

B. Filter activity

C. SQL Query activity

D. Data Extract activity

正確答案: B,C

問題10

A marketer created dynamic content for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.
How should the marketer proceed?

A. Create a user-initiated email to send to the list of subscribers.

B. Using the Subscriber Preview tool, cycle through the list of subscribers.

C. Use the Test Send tool to trigger copies of the email.

D. Select the "Preview" tab within the Classic Content tool.

正確答案: B

問題11

A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard.
What needs to be configured in the Marketing Cloud account?

A. File Transfer

B. Encrypted SFTP

C. Data Loader

D. Enhanced SFTP

正確答案: D

問題12

EXAM Question on templates where there are no technical resources to build responsive web techniques:
Explain how to create an email using responsive web techniques, and it's required to render on Mobile. (Choose 2)

A. Standard Template with Content boxes

B. Mobile Design Template with Content Boxes

C. HTML Paste

D. Mobile Design template

E. HTML Paste template with Content Boxes

正確答案: A,E

問題13

Which strategy will improve email deliverability? (Choose 3)

A. Purge old or inactive email addresses

B. Authenticate email to distinguish it from spammers

C. Ensure the spam complaint rate is between 1% and 3%

D. Purchase lists from companies that guarantee users have opted in

E. Encourage subscribers to add the company's sending domain to their address books

正確答案: A,B,E

問題14

Select three (3) best practices for interacting with potential and active subscribers?

A. Follow the CAN SPAM Law

B. Make unsubscribing easy

C. Make unsubscribing easy, no more than 4 clicks

D. Always make email opt in required

E. Only use the email address offered

正確答案: A,B,E

問題15

A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?

A. Set Data Retention in the Properties of the data extension to delete records older than 30 days.

B. Use the Import Activity in Automation Studio and select the delete records option for the specified timeframe.

C. Use the Mass Delete Wizard to automatically delete any records older than 30 days from the eata extension.

D. Set a reminder In the Campaign Calendar each day to manually delete the records from the data extension.

正確答案: A

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