Salesforce EEB101 考試概覽:
| 認證廠商: | Salesforce |
|---|---|
| 考試名稱: | Marketing Cloud 電子郵件行銷基礎課程 |
| 考試代碼: | EEB101 |
| 考試費用: | 200 美元 |
| 考試形式: | 單選題, 多選題 |
| 及格分數: | 65% |
| 支援語言: | English |
| 考試時間: | 60 分鐘 |
| 證照有效期限: | 2 年 |
| 相關認證: | Marketing Cloud 電子郵件專家 Marketing Cloud 管理員 |
| 實際考試題數: | 60 |
| 推薦課程: | Trailhead:電子郵件行銷基礎 Salesforce 教師引導式訓練課程 |
| 考試報名: | Salesforce 認證入口網站 Webassessor 報名註冊 |
| 範例考題: | Salesforce EEB101 範例考題 |
| 考試方式: | 線上遠端監考或於授權考場實地應考 |
| 必備條件: | 無官方報考資格限制;建議具備電子郵件行銷基礎知識 |
| 官方大綱網址: | https://trailhead.salesforce.com/credentials/certification-email-marketer |
Salesforce EEB101 考試大綱主題:
| 章節 | 權重 | 目標 |
|---|---|---|
| 主題 1: Marketing Cloud 概覽 | 18% | - Email Studio 與應用功能角色 - 操作導覽與平台核心概念 - 法規遵循與合規要求 |
| 主題 2: 電子郵件發送與測試 | 15% | - 寄件者驗證與遞送效能最佳化 - 預覽與測試發送作業 - A/B 測試選項 - 發送分類與寄件者設定檔 |
| 主題 3: 訂閱者與資料管理 | 26% | - 受眾區隔與篩選機制 - 清單與資料擴充功能 - 訂閱者識別碼與可發送資料設定 - 訂閱者資料的匯入與維護 |
| 主題 4: 成效追蹤、報表與自動化作業 | 15% | - 標準報表與數據分析 - 退信與投訴事件管理 - 基礎自動化作業與觸發式發送 - 電子郵件成效指標 |
| 主題 5: 電子郵件製作與設計 | 26% | - 電子郵件範本與最佳實務 - Content Builder 使用方式 - 無障礙體驗與顯示相容性 - 個人化設定與動態內容 |
最新的 Salesforce Certification EEB101 免費考試真題:
問題 #1
Which segment can be manually refreshed under Actions? (Choose 2)
A. Random Group
B. Standard Data Extension populated by a Query
C. Filtered Data Extension
D. Filtered Group
問題 #2
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)
A. Profile Center URL
B. Physical Mailing Address
C. Terms and Conditions Policy
D. Company Website URL
問題 #3
When a customer sends to a data extension where are list level unsubscribers recorded? Chose 2
A. Group List
B. All subscribers List
C. Publication List
D. None of the above
問題 #4
Northern Trail Outfitters (NTO) would like to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email address, reply date, and response from subscribers.
How should NTO set up its data extension?
A. Create a data extension with email address as non-nullable; reply date and response fields as nullable.
B. Create a data extension with email address as the Primary Key and reply date and response fields as nullable.
C. Create a data extension with email address, reply date, and response fields as nullable.
D. Create a data extension with email address, reply date, and response fields as non-nullable.
問題 #5
What are the 4 ways to gain subscribers? (Choose 4)
A. Go Mobile.
B. Test a few different opt in techniques.
C. Use A/B Testing
D. Get Social
E. Make a list of your most common touchpoint
問題與答案:
| 問題 #1 答案: C,D | 問題 #2 答案: C | 問題 #3 答案: B,C | 問題 #4 答案: D | 問題 #5 答案: A,B,D,E |

下載最新試用版
919位客戶反饋
我們對我們的產品非常有信心,所以我們不提供会给客户带去麻煩的產品。








211.21.61.* -
這個學習資料可以說是在我通過Salesforce EEB101考試必不可少的資料,我購買了它,并在考試中取得了不錯的成績。