最新的 Global Communication Certification Council SCMP 免費考試真題:

1. A start-up company needs to establish a budget for the communication plan. The owners feel unsure about how to budget for communication. How should the communication manager advise the owners?

A) Advise they give the communication area a free use of budget, with the understanding that the area needs to cover their revenue goals.
B) Suggest setting a budget for each main task within the communication plan and calculate the total budget to set a baseline for the next year.
C) Propose they use the share-of-voice/share-of-mouth (SOV/SOM) method, considering the share of voice and the market share, in order to determine if they have to beat the competition or maintain their status.
D) Recommend they use a percentage of revenue method based on the projections of the company's plan so that they make sure to spend according to the business plan.

2. A corporate communication team is working with an agency to redesign a company's external website.
Leadership has agreed to a project budget, timeline, and scope. The redesign is underway, and the investor relations department has repeatedly requested several features that were not included in the initial plan but would significantly enhance the site for investors. Which of the following would be the BEST way to address the requests?

A) Schedule a regular meeting with investor relations to review how out-of-scope project requests, including costs, will be handled.
B) Bring in an account manager from the agency to develop a plan to solve the needs of investor relations and still achieve the project goals.
C) Make it clear to investor relations that the requested features will delay the website launch and cause a budget increase.
D) Go to leadership to outline the new investor relations features and benefits of the site and request additional budget and time.

3. A communication manager's organization has launched a year-long campaign to encourage employees to submit process improvement ideas. To build and sustain employee belief and confidence in the campaign, it is essential to:

A) Recognize employees who submit the largest number of innovative ideas in company media.
B) Implement a public innovation platform that enables the ongoing exchange of ideas and feedback.
C) Distribute regular senior management messages that emphasize the "mandate" for all employees to become engaged with innovation across the enterprise.
D) Continuously relay successes, ongoing activities promoting the involvement of employees at all levels, innovation-related training, and new information.

4. Which of the following competencies should a communication professional, engaged in strategic communication management, develop FIRST to ensure they add value to an organization?

A) Leadership development
B) Change communication
C) Strategic advisory skills
D) Business and financial acumen

5. Which is the BEST example of an outcome-based communication objective for an annual benefits re- enrollment campaign?

A) Eighty-two percent of eligible employees will submit an updated benefits enrollment form prior to the enrollment deadline.
B) Ninety-five percent of eligible employees will visit the benefits section of the intranet during the re- enrollment period.
C) The company will save $1.2 million based on the enrollment choice employees make.
D) The communication team will publish one intranet article per week throughout the enrollment period.

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