最新的CIW Web and Mobile Design Series認證 1D0-623考試題庫

問題1

When evaluating a visualization of social network members, the influencers are generally considered the most important This is known as?

A. Transivity

B. Centrality

C. Structural equivalence

D. Reciprocity

正確答案: B

問題2

During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?

A. Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust

B. Implement, monitor and adjust, listen and analyze.

C. Implement, monitor and adjust.

D. Define strategies, implement; monitor and adjust; listen and analyze

正確答案: A

說明：（僅 VCESoft 成員可見）

問題3

David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site. These policies provide Davids organization the ability to collect and use data about the user, such as their interests. Which of the following would be an inappropriate use of this information'?

A. The social media community manager collects data to identify and measure user engagement and to locate influencers who can assist in building the community

B. The social media marketing manager identifies users with similar sports interests and sends links of upcoming sports events and group activities

C. The legal department sends notices to users who are using the site inappropriately, to stop these specific behaviors

D. The owner of the site uses the contact information to sell them services from other companies he owns

正確答案: D

說明：（僅 VCESoft 成員可見）

問題4

What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?

A. Cost per click

B. Conversion attribution

C. Click-through rates

D. Total revenue earned

正確答案: C

說明：（僅 VCESoft 成員可見）

問題5

A small business is selling widgets A recent customer is enthusiastic about social media network. What kind of social media communication is this?

A. Earned communication

B. Owned communication

C. Paid communication

D. Posted communication

正確答案: A

說明：（僅 VCESoft 成員可見）

問題6

Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?

A. Reputation damage and cybercrime.

B. Reputation damage and financial loss

C. Financial loss and corporate identify theft.

D. Theft of intellectual property and cybercrime

正確答案: B

說明：（僅 VCESoft 成員可見）

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