最新的Facebook Certification認證 310-101考試題庫

問題1

Which of these is not one of the benefits for advertisers who are running Lead Ads?

A. Users cannot control the information that they share

B. Easier navigation

C. User info is pre-populated

D. Mobile optimisation

正確答案: A

說明：（僅 VCESoft 成員可見）

問題2

A national electronics retailer is looking to run their first Reach and Frequency campaign. Which of the following will they not be able to predict within the new campaign?

A. Spend per day

B. Frequency distribution

C. Return on Ad Spend

D. Reach and CPM

正確答案: C

說明：（僅 VCESoft 成員可見）

問題3

Why would the Product Catalog be used in an Instagram campaign?

A. to get more people to see and engage with your posts

B. to showcase your products, ideas, and business through video

C. to drive valuable actions on your website or app

D. to promote relevant products to shoppers who have browsed your website or mobile app

正確答案: D

說明：（僅 VCESoft 成員可見）

問題4

A client asks how Facebook decides which ads win the Ad Auction. What would be the correct answer?

A. Facebook uses many factors to determine which ads win the auction

B. The most relevant ads will win the auction

C. The highest bid wins the ad auction

D. The highest combination of bid and relevance wins the auction

正確答案: A

說明：（僅 VCESoft 成員可見）

問題5

Which problem does Atlas solve?

A. Cross device fragmentation

B. Shopping cart abandonment

C. Low click-through rates

D. Cookie expiration

正確答案: A

說明：（僅 VCESoft 成員可見）

問題6

A music company wants a member of its digital marketing team to be able to share Facebook Live videos at performances they visit. They do not want the team member to be able to send messages or respond to comments as the page. Which page role would be most suitable to use?

A. Advertiser

B. Analyst

C. Moderator

D. Live contributor

正確答案: D

說明：（僅 VCESoft 成員可見）

問題7

How can a Facebook Pixel be shared with an agency running ads on behalf of a company?

A. The Pixel can be shared from Ads Manager

B. The code for the pixel will need to be copied and emailed to the agency

C. Existing Pixels can be shared from Business Manager

D. Facebook Pixels cannot be shared; the agency will need to create a new Pixel

正確答案: C

說明：（僅 VCESoft 成員可見）

問題8

In which of the following scenarios would an advertiser most benefit from implementing the Facebook Pixel?

A. A local business promoted post, aiming to increase visits to a store

B. A national retailer's campaign aimed at increasing the amount of sales for a particular product

C. A brand awareness campaign, looking to gain maximum national exposure on digital media

D. A Facebook likes campaign, aiming to maximise the audience of a particular brand's Facebook page

正確答案: B

說明：（僅 VCESoft 成員可見）

問題9

What are partner categories?

A. A method to show display ads on Facebook's trusted network of third party sites

B. A detailed targeting option, based on third party, offline data

C. A method of optimizing ads based on likely future clicks

D. A delivery method which enables ads to be delivered to both people in a relationship

正確答案: B

說明：（僅 VCESoft 成員可見）

問題10

A client has requested that existing Facebook Ads which they have already set up are reviewed. Where would be the best place to review the data?

A. Adverts Manager

B. Audience Insights

C. Page Insights

D. Business Manager

正確答案: A

說明：（僅 VCESoft 成員可見）

問題11

A global electronics retailer is looking to advertise to two distinct key markets. They want one campaign to have double the budget of the other. Which of the following would be the most efficient method to achieve this?

A. Create separate ad campaigns

B. Create one ad campaign with two ad sets

C. Create one ad campaign with two ads

D. Create separate ad campaigns each with two ad sets

正確答案: B

說明：（僅 VCESoft 成員可見）

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