最新的SAP Certified Technology Associate認證 C-C4H260-01考試題庫

問題1

You want to recommend products and services that consumers tend to purchase at the same time, to offer a quick and better customer experience in all of your channels. Which algorithms should you use?

A. Position a ProductOften Bought Together Across Transactions (Interactions)

B. Recently Purchased Items (Interactions)Often Bought Together (Interactions)

C. Often Bought Together (Interactions)Often Bought Together Across Transactions (Interactions)

D. Top Sellers (Interactions)Often Bought Together (Interactions)

正確答案: C

問題2

When importing actual data from SAP ERP, where is the data associated to the campaign shown?

A. Collaboration area

B. Content area

C. Spend area

D. Performance area

正確答案: C

問題3

You need to create a new custom report that contains information from two different data sources. Which apps would you use to create this?

A. Import DataView BrowserExport Software Collection

B. Custom CDS ViewsView BrowserExport Software Collection

C. Import DataCustom Analytical QueriesExport Software Collection

D. Custom CDS ViewsCustom Analytical QueriesExport Software Collection

正確答案: D

問題4

A marketer creates a campaign with spend items in SAP Marketing Cloud. Which components are created in SAP ERP when this campaign is released? Note: There are 2 correct answers to this question.

A. A project

B. An internal order

C. A work breakdown structure (WBS) element

D. A budget plan

正確答案: A,C

問題5

You have created your own custom business object and want to upload data to it using an OData service. Where do you find the URL for this custom business object?

A. Communication System

B. Communication Scenario

C. Communication User

D. Communication Arrangement

正確答案: D

問題6

How do you reach customers on their birthday that have enrolled in the loyalty program and that have made at least two purchases in the last month?

A. Build a dynamic target group and assign it as a target group in the campaign designer.

B. Build a static target group and assign it as a target group in the campaign designer.

C. Build a live target group and assign it as a target group in the campaign designer.

D. Build a control group and assign it as a target group in the campaign designer.

正確答案: A

問題7

You want to be able to upload pictures directly in the Content Studio in SAP Marketing Cloud. What feature do you need to activate?

A. They contain several scores.

B. They contain model fits within one score

C. They contain several rules.

D. They contain different scopes.

正確答案: A,C

問題8

You have used A/B testing to find out which e-mail message is the most efficient for your campaign. You now want to run a test where some members do not receive any content at all. Therefore, you want to use a control group. What are the steps required to execute the A/B testing using a control group?

A. Control groupRecalculate SegmentsEmail templateCampaign

B. Control groupEmail templateMarketing approvalCampaign

C. Control groupEmail templateCampaignLoad data in target group

D. Control groupTarget groupEmail templateCampaign

正確答案: A

問題9

Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?

A. E-mail Campaign

B. External Campaign

C. Trigger-based Campaign

D. Multichannel Campaign

正確答案: A

問題10

You are loading accounts and contacts originating in SAP S/4HANA into your SAP Marketing Cloud system. What is the required configuration to distinguish these entities?

A. Define one ID origin and one additional ID for accounts and contacts from SAP S/4HANA.

B. Define a function for accounts and contacts.

C. Define different ID origins for accounts and contacts from SAP S/4HANA.

D. Define a team member role for accounts and contacts.

正確答案: C

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