最新的Salesforce Certified Marketing Cloud Engagement Administrator - MCE-Admn-201免費考試真題
問題1
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
When should the admin create separate business units for each of NTO's brands?
正確答案: D
說明：（僅 VCESoft 成員可見）
問題2
Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
*Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
*Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
正確答案: D
說明：（僅 VCESoft 成員可見）
問題3
Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?
A). Select one of the Predictive Algorithms then click Deploy
B). Click Deploy and results are available immediately
C). Select the channels (Emails, Push, SMS) to report on then click Activate D). Click Activate and wait for an email notification
A). Select one of the Predictive Algorithms then click Deploy
B). Click Deploy and results are available immediately
C). Select the channels (Emails, Push, SMS) to report on then click Activate D). Click Activate and wait for an email notification
正確答案:
C
To use the Einstein Engagement Scoring Dashboard for analyzing customer engagement:
Select Channels: Choose which channels (Email, Push, SMS) you want to include in the engagement scoring.
Activate: Click on "Activate" to start the data analysis process. This will generate insights based on the selected channels and customer interactions over the specified period.
Reference: Salesforce Marketing Cloud Einstein Engagement Scoring
To use the Einstein Engagement Scoring Dashboard for analyzing customer engagement:
Select Channels: Choose which channels (Email, Push, SMS) you want to include in the engagement scoring.
Activate: Click on "Activate" to start the data analysis process. This will generate insights based on the selected channels and customer interactions over the specified period.
Reference: Salesforce Marketing Cloud Einstein Engagement Scoring
問題4
What are two possible outcomes when "Send as Multipart MIME" is selected during the send process?
Choose 2 answers
Choose 2 answers
正確答案: A,D
說明：（僅 VCESoft 成員可見）
問題5
The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?
Which network(s) support lookalike audiences directly from Advertising Studio?
正確答案: A
說明：（僅 VCESoft 成員可見）
問題6
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
正確答案: A
說明：（僅 VCESoft 成員可見）
問題7
A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Choose 2 answers
Which two standard roles should be selected for the new user?
Choose 2 answers
正確答案: B,C
說明：（僅 VCESoft 成員可見）
問題8
Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?
How could the admin receive a file of the bad data rows to confirm this theory?
正確答案: B
說明：（僅 VCESoft 成員可見）
問題9
A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain, Which two data would still exist in the account? Choose 2 answers
正確答案: B,C
說明：（僅 VCESoft 成員可見）
問題10
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?
正確答案: D
說明：（僅 VCESoft 成員可見）
問題11
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers
Which two Marketing Cloud features will support this effort?
Choose 2 answers
正確答案: B,C
說明：（僅 VCESoft 成員可見）
問題12
How are publication lists used in the Marketing Cloud?
正確答案: A
說明：（僅 VCESoft 成員可見）
問題13
A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?
正確答案: C
說明：（僅 VCESoft 成員可見）
