最新的Marketo Certified Expert認證 MCE考試題庫

問題1

Which form option is needed to use advanced thank you pages?

A. None

B. Form defined

C. External URL

D. Another available landing page

正確答案: C

問題2

Which type of email can be sent without an unsubscribe link at the bottom?

A. A trade show invitation for past attendees

B. An autoresponder for a webinar registration

C. An ongoing nurture for prospects

D. A monthly newsletter for clients

正確答案: B

問題3

A marketer wants the country field values in a database to be standardized.
What can a marketer do to achieve this?

A. Assign a default value to all new leads

B. Use a Smart Campaign to update non-standard values

C. Create a new custom field

D. Create static lists for each country

正確答案: B

問題4

A demand generation manager wants to run a batch Smart Campaign to update leads that were either created by form fillout today or who visited the company's pricing page.
Which rule logic should be used when setting up the Smart List?

A. Use ANY filters

B. Use ALL filters

C. Use Advanced filters

D. Use Basic filters

正確答案: B

問題5

Match each Webinar Program Status with its effect on the webinar provider or Marketo.
Answer options may be used more than once or not at all.

正確答案:

問題6

A marketer has created several tokens to use in an initiative to send out a survey to customers:

In which two places should tokens have been created to be inherited in the 2017 Customer Survey Reminder 2 program? (Choose two.)

A. In the Admin Area

B. In the 2017 Customer Survey Program

C. In the 2017 Customer Survey Reminder Program

D. In the Reports Folder

E. In the 2017-Customer Survey Campaign Folder

F. In the 2017 Customer Survey Reminder 2 Program

正確答案: B,D

問題7

A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.
Which course of action will allow both definitions to be incorporated?

A. Implement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region

B. Implement a global scoring model that uses the weighted average of both of the provided scores

C. Implement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region

D. Implement a global scoring model incorporating the opinion of the most experienced VP of Sales

正確答案: B

問題8

The marketing manager wants to compare year-over-year lead generation.
Which report type delivers this information?

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