最新的Salesforce Consultant認證 Marketing-Cloud-Account-Engagement-Consultant考試題庫

問題1

A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.
What import method should be recommended?

A. Match records by CRM ID

B. Match records by Account ID

C. Q Match records by email address

D. Match records by fuzzy match rules

正確答案: A

問題2

Which actions can be achieved with completion actions? [Choose three answers]

A. Notify account owner

B. Assign to queue

C. Set profile

D. Increment prospect field value

正確答案: B,C,D

問題3

How many CRM connectors can be active simultaneously in Marketing Cloud Account Engagement?

A. Many, but only Salesforce

B. One each type

C. One

D. There are no restrictions about that

正確答案: C

問題4

LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?

A. Sales

B. Administrator

C. Marketing

D. Sales Manager

正確答案: C

說明：（僅 VCESoft 成員可見）

問題5

What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

A. ReCAPTCHA

B. Progressive Profiling

C. " Not you? " Link

D. Kiosk/Data Entry Mode

正確答案: D

問題6

What is true about scoring? [Choose one answer]

A. Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.

B. Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.

C. Salesforce opportunities can influence a prospect ' s score.

D. It is not possible to reset a prospect ' s score to 0.

正確答案: C

問題7

" LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers

A. Ask their accounting team to review and select the five most helpful fields.

B. Pull a report of the data they intend to use for segmentation purposes.

C. Review existing forms and landing pages to understand what data needs to be collected.

D. Filter existing prospect records to see which custom fields have the most data.

正確答案: B,C

問題8

Select available Social Media Connectors

A. Facebook

B. CD Linkedln

C. AddThis

D. Twitter

E. FullContact

正確答案: C,E

問題9

LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

A. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.

B. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.

C. Edit the completion action on the form to only add to the list if the email address is valid.

D. Use the list to send a permission pass email and remove all hard bounces.

正確答案: A

問題10

LenoxSoft ' s corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
How would user A accomplish this?

A. Log out of the North American BU and log into the European BU to review the program.

B. Use the BU switcher in the North America BU to switch to Europe.

C. Create a custom user role in the European BU with access to the folder the program is in.

D. Instruct the user in the European BU to take a screenshot and email it to them to review.

正確答案: B

問題11

LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft ' s brand awareness of a period of time?

A. Monitor no of prospects, form submission and email open rate reports month over month

B. Monitor no of visitors, social post enagements and natural search reports month over month

C. Monitor no of visitors, form conversion and email click-through rate reports month over month

D. Monitor no of prospects, social post enagements and paid search reports month over month

正確答案: B

問題12

LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

A. Use rendering test and send to Test List

B. Use individual email test

C. Use multivariate test & Review email preview

D. Use A/B test

正確答案: A

問題13

LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select " Product Line A, " it will add them to the " Product Line A " list. If the prospect field value doesn ' t contain " Product Line A, " they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?

A. Completion action

B. Dynamic list

C. Automation rule

D. Segmentation rule

正確答案: B

問題14

LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?

A. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria " prospect score in scoring category greater than 0 " > set the list as the recipient list of an engagement program

B. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages > put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria " prospect score in scoring category greater than 1 " to send an autoresponder email

C. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list
> set the list as the recipient list of an engagement program

D. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria " prospect has tag new- product " to send an autoresponder email

正確答案: A

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