Salesforce Marketing-Cloud-Advanced-Cross-Channel 考試大綱：

主題	簡介
主題 1	Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.
主題 2	Triggers: This area covers SOAP REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.
主題 3	Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.
主題 4	Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.
主題 5	Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.
主題 6	Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.

參考：https://trailheadacademy.salesforce.com/certificate/exam-mc-advanced-cross-channel-ap---AP-214

Salesforce Marketing-Cloud-Advanced-Cross-Channel 考試概覽:

認證廠商:	Salesforce
考試名稱:	Salesforce Marketing Cloud 進階跨通路認證考試
考試代碼:	Marketing-Cloud-Advanced-Cross-Channel
證照有效期限:	3 年（需通過維護考試或持續教育以續證）
考試形式:	多選題, 單選題
相關認證:	Salesforce Marketing Cloud 管理員認證 Salesforce Marketing Cloud 電子郵件專員認證
考試費用:	200 美元
考試時間:	120 分鐘
實際考試題數:	60
支援語言:	English
及格分數:	68
範例考題:	Salesforce Marketing-Cloud-Advanced-Cross-Channel 範例考題
考試方式:	線上監考測驗或實體考場應試
必備條件:	建議具備：Salesforce Marketing Cloud 電子郵件專員認證，以及 Marketing Cloud 實務操作經驗（至少 6 個月實際應用經驗）
官方大綱網址:	https://trailhead.salesforce.com/credentials/marketingcloudadvancedcrosschannel