最新的Adwords認證 adwords-display考試題庫

問題1

You are creating an InVideo overlay ad unit based on YouTube's FLA template. As you create this ad, you must follow some very specific requirements for the overlay to be accepted by YouTube. Which one of the following statements is an accurate statement about the overlay advertisement?

A. The maximum file size is 120KB, the maximum animation is 30 seconds, and the frame rate must be set to 10 frames per second.

B. The maximum file size is 10KB, the maximum animation is 3 seconds, and the frame rate must be set to 30 frames per second.

C. The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 25 frames per second.

D. The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 30 frames per second.

正確答案: C

問題2

Allen is managing ads for his company and he'd like to include the ads in the Google Content
Network. Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?

A. Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.

B. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.

C. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.

D. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab.

正確答案: B

問題3

You have created ad through Google AdWords that are targeted for YouTube. How can you create a report on these ads?

A. You can create a report for YouTube ads through DART for Publishers.

B. You can not create a report specific to YouTube ads.

C. You can create a report for YouTube ads through the YouTube ads placement feature.

D. You can create a report for YouTube ads directly through the Google AdWords reporting fea ture.

正確答案: D

問題4

Deanna is new to Google AdWords and she's hired you to help her create an ad for her bakery.
She wants to make certain that only people in her city can actually see her ad - rather than
advertising for users in a different location. You tell Deanna that there are three location options for Google AdWords. Which one of the following is NOT one of the three location options Deanna can use?

A. Customized targeting

B. Region and city targeting

C. Predictive targeting

D. Country targeting

正確答案: C

問題5

Why is it important for a Google AdWords ad on the Google Content Network to be marked as
Family Safe?

A. Many Google Content Network partners only accept family safe ads

B. So that the ad would not be blocked by Google and Yahoo

C. To reduce the cost per click

D. So that the images can show in search results

正確答案: A

問題6

Amy is managing a Google AdWords campaign for her business. After three months of using
Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy's immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?

A. Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.

B. Amy should increase her advertising budget.

C. Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.

D. Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.

正確答案: C

問題7

Examine the image below:

What tool is being used in the image?

A. YouTube Insight

B. Dynamic Logic

C. Google AdWords Reporting

D. Google Analytics

正確答案: A

問題8

Nancy would like to create a display ad for the Google Content Network, but she doesn't have
image-editing software. Which of the following is the recommended for Nancy to create a display ad for the Google Content Network?

A. Hire a designer to create the display ad.

B. Use the Adobe Ad Builder.

C. Use a text ad.

D. Use the Display Ad Builder.

正確答案: D

問題9

Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to create a performance report for the overall campaign performance. What steps will Amy take to generate this performance report?

A. Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the Campaign Performance option.

B. Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option.

C. Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign Performance option.

D. Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.

正確答案: B

問題10

Lily has created a display campaign to help support her consulting business. She wants to find the best keywords based on the site content. Which of the following Google AdWords tools should she use to accomplish the task?

A. Conversion optimizer

B. Display ad builder

C. Keyword tools

D. My Change History tool

正確答案: C

問題11

You have opened the Ad groups tab in your Google AdWords account. What symbol is used to
represent the ads that have been paused in Ad groups?

A. Black stop button

B. Grey bars

C. Red X

D. Grey circles

正確答案: B

問題12

Cara wants to include her advertisements on YouTube. You've told her that she can use the
auction-based model using Google AdWords to get her advertisements on YouTube. What other model can Cara use to get her advertisements on YouTube?

A. Placement sales directly through Google Content Network selection

B. Performance-driven campaigns with CPC or CPM sales

C. CPM sales and video ad sales

D. Reservation-based model where placements are purchased directly through YouTube ad sa les

正確答案: D

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