最新的Adwords認證 adwords-search考試題庫

問題1

You are managing an AdWords campaign for your organization. You have two assistants who work with you to manage several ads through the Google AdWords Editor. You'd like to leave comments to items in the AdWords Editor to help communicate changes, inform your assistants, and allow them to respond to your queries. What's the correct path to leave a comment on an item in Google AdWords Editor?

A. You can't leave comments directly on items in Google AdWords Editor. You can attach items, such as .txt or .doc items to leave notes.

B. You can't leave comments directly on items in Google AdWords Editor. You can use a Notepad document (or any document in .txt format) and attach it to items.

C. You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Insert Comment from the Extras column.

D. You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Add Comment at the bottom of the tab.

正確答案: D

問題2

You have decided to put several of your Google AdWords accounts into a Manager Defined Spend. With this approach, how will you be required by Google to pay for the billing?

A. Credit card

B. Check or Wire Transfer

C. Each account in the MCC will need to have a credit associated with it, to pay for their CPC or CPM charges.

D. Bank transfer

正確答案: B

問題3

Beth is new to Google AdWords and she's creating a new ad. Beth is confused about what type of keyword targeting should she be using in her ad. She wants to use the keyword Indiana corn, but wants to make certain that people are really searching for Indiana corn or something close to it. Which matching type would you recommend to Beth?

A. Phrase match keyword targeting

B. Exact match keyword targeting

C. Broad match keyword targeting

D. Negative match keyword targeting

正確答案: A

問題4

Which of the following helps advertisers reach users across the Internet; from small newsletters to large search engines?

A. Picasa

B. Google Network

C. Google Analytics

D. AdWords Editor

正確答案: B

問題5

When a Google AdWords user targets a language for his business, there are three choices as part of the targeting. Which of the following is NOT a language targeting choice in Google AdWords?

A. Single language

B. Combine with location targeting

C. Multiple languages

D. Domain origination

正確答案: D

問題6

A client wants to include a video advertisement as part of their network advertisements. They're concerned, however, about the type of cookies that Google uses. What type of cookie does Google use in the Google Content Network advertising services?

A. Persistent cookies

B. Session cookies

C. Third party cookies

D. DART cookies

正確答案: D

問題7

Google currently supports four different mobile markup languages for mobile ads. Which one of the following is NOT a mobile markup language that Google supports?

A. Chtml (imode, etc)

B. Wml (WAP 1.x)

C. SyncML (Open Mobile Alliance)

D. Xhtml (WAP 2.0)

正確答案: C

問題8

You are a Google AdWords consultant for several clients in your city. One of your clients has asked you to create a report for them that will show where their ads have appeared in the Google Content Network. What report will you create for this client?

A. Placement Performance Report

B. Reach and Frequency Report

C. Geographic Performance Report

D. URL Performance Report

正確答案: A

問題9

The Keyword tool helps to identify relevant keywords in order to add to a prescribed ad group.
Where should the Keyword tool be accessed from?

A. The Keywords tab

B. The Advanced tab

C. The Settings tab after clicking on the Add Keywords button

D. The Keywords tab after clicking on the Add Keywords button

正確答案: D

問題10

How often does Google calculate a quality score?

A. Once

B. Daily

C. Every time a keyword matches a search query

D. Hourly

正確答案: C

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