最新的Google Ads認證 Google-Ads-Video考試題庫

問題1

A marketing manager started a Video action campaign one month ago. Two weeks ago, they added InMarket and Custom Audiences to the campaign. Currently, they've spent 80% of the campaign budget. What action would you recommend next to grow conversion volume?

A. Remove audience restrictions with run of network targeting.

B. Add Demographics Audiences to re-engage with existing customers.

C. Engage with website visitors by adding the Life Events audience type.

D. Re-engage with existing customers by adding Custom Audiences.

正確答案: A

說明：（僅 VCESoft 成員可見）

問題2

A florist chain is looking to generate as much awareness as they can before their special roses go into bloom.
They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using
"Brand awareness and reach" as the campaign goal. Which budget type should the florist chain use, and why?

A. 'Daily,' because Google Ads will spend their total budget faster than 'Campaign total' will.

B. 'Campaign total,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.

C. 'Daily,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.

D. 'Campaign total,' because Google Ads will spend their total budget faster than daily will.

正確答案: A

說明：（僅 VCESoft 成員可見）

問題3

A hair salon owner is setting up a Video action campaign for the first time, and she wants to get optimal results from her ads. Which of the following is a recommended best practice she should implement?

A. Videos must be longer than 8 seconds.

B. Videos must be no longer than 5 seconds.

C. Run five ad variants per campaign.

D. Run a single ad variant per campaign.

正確答案: C

說明：（僅 VCESoft 成員可見）

問題4

A winery is preparing a Video action campaign intended to attract customers to their website for their holiday sale. Which of the following creative best practices should they implement to encourage consumer interaction?

A. Link your Google Ads account to your Google Merchant Center account.

B. Reach a broad audience with Dynamic video ads.

C. Have a clear call-to-action such as "Learn more."

D. Add location extensions to focus on selected geographic locations.

正確答案: C

說明：（僅 VCESoft 成員可見）

問題5

A business owner wants to measure the unique reach and frequency in their awareness Video campaign. What insight will they glean?

A. They'll get to see the terms people were searching for when seeing their ads.

B. They'll measure lift and ad recall metrics, which are closer to marketing goals than traditional metrics like clicks and impressions.

C. They'll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.

D. They'll see how many ads served to how many people and how many times, across devices and formats.

正確答案: D

說明：（僅 VCESoft 成員可見）

問題6

A marketing manager wants to reach and engage with potential customers via a Google Video campaign.
What first step do they need to complete to get started?

A. Install a video code on their website.

B. Link Google Ads to their YouTube channel.

C. Prepare a manual bidding strategy.

D. Build a list of relevant keywords.

正確答案: B

說明：（僅 VCESoft 成員可見）

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