最新的Adobe Marketo Engage認證 AD0-E560考試題庫

問題1

Which types of data integrations are supported in Marketo? (Choose two)

A. Predictive analytics integrations

B. Batch-based CRM syncs

C. Manual lead imports via CSV

D. API-based real-time integrations

正確答案: B,D

問題2

What should be the first step when defining project boundaries?

A. Document the reporting structure

B. Conduct stakeholder interviews

C. Analyze the lead scoring model

D. Review the campaign execution process

正確答案: B

問題3

After evaluating global operations, the Marketing Operations team for a mid-sized organization determines that changes must be made to how many operational processes are running in their Adobe Marketo Engage instance. Some processes that cleanse and enrich the data being synced to Marketo Engage from Salesforce must be retired. The team negotiates a new process with Sales Operations to make values in certain data fields compulsory before a salesperson can save a new Contact in the CRM.
Before pushing this change live, which stakeholders must be enabled in the new process?

A. Marketing team, Sales Operations, and the Head of Sales

B. Sales Operations, Sales Representatives, Sales Managers, and Data Analysts

C. CMO, CFO, Sales Operations, Head of Sales, and the Marketing team

D. The CMO, Data Analysts, the Head of Sales, and the Marketing team

正確答案: B

問題4

A company has invested a significant amount of money on a new marketing initiative to incentivize B2B buyers. The CMO wants to measure if the new initiative is effectively motivating people stuck in mid-funnel. The Marketo instance was built with a Center of Excellence, a Revenue Cycle Model, and has a Workspace containing Operational Campaigns.
How would a Marketo practitioner compare the volume and velocity of people moving in the funnel to last year's volume and velocity?

A. Create a Program Performance Report to calculate success and new people acquired by the program

B. Create a Success Path Analyzer report and compare data from different timeframes

C. Create an operational Smart List for each stage of the funnel and export to a dashboard

D. Create a People Performance Report and add Opportunity Metrics to measure success

正確答案: B

問題5

A company is launching a gated content whitepaper download campaign that will use a Marketo form on their company website. They will launch two paid advertising campaigns via Facebook and Google to drive new leads to the form, but the form can also be accessed organically via the company website.
The company wants to track:
The number of leads generated by this campaign
Which channel generated the most leads
How many people completed the download and which medium drove them to the form What is the best approach to program configuration in Marketo to achieve this level of reporting?

A. Create a channel for Web Content, and create a program with this channel Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Capture all form fills in the Web Content program, ensuring Acquisition Program and date is set for newly acquired leads Apply Period Costs for all advertising to the program

B. Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program

C. Create channels for Online Advertising and Web Content, and create a Marketo program for each Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Route Organic form fills to the Web Content program, and form fills from Facebook and Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for all advertising to the Paid Advertising program

D. Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program

正確答案: D

問題6

What should be evaluated before integrating new technology into a Marketo instance? (Choose two)

A. Required API endpoints

B. Campaign folder naming conventions

C. Data compatibility

D. Frequency of email campaigns

正確答案: A,C

問題7

A business wants to send personalized emails to leads based on their recent activities.
What should be implemented?

A. Batch campaigns with static lists

B. Dynamic content in batch emails

C. Engagement Streams with Smart Campaign triggers

D. Manual segmentation of leads

正確答案: C

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