最新的 Adobe Marketo Engage AD0-E560 免費考試真題:

1. What is the primary objective of an enablement rollout plan?

A) Educate stakeholders on system usage
B) Automate marketing workflows
C) Increase system uptime
D) Enhance email deliverability

2. How can you scale a Marketo Engage instance for global campaigns?

A) Use Smart Lists for all segmentations
B) Avoid using dynamic content
C) Consolidate all campaigns into a single workspace
D) Create separate workspaces for each region

3. A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:
The instance hits its API limit twice a month, affecting leads from multiple third-party integrations from being consistently created or updated automatically.
The field "Country" is set as a text field, which results in inconsistent variations and mis-spellings of the country value, leading to the inability to route leads to the proper regional sales team.
There is a Segmentation called "Region", which is defined by the "Country" field values; due to the inconsistency of the field, a majority of the person records sit in the "Default" segment.
Lead routing is based on the "Region" segment, and there is no logic set in the routing to account for the "Default" leads.
After sharing these findings with a group of stakeholders, the stakeholders share:
The Data Science team uses the Marketo Engage API to pull data out of the instance twice a month for an executive dashboard that tracks quarterly goals.
The Sales team is extremely below target for qualified leads because the volume routed to them is so low.
The Web team has reported on below-average form conversions because too many fields are open text.
The Marketing team wants to send nurture emails that are localized based on the "Region" Segmentation.
A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:

A) Advise the Data Science team to minimize their API query to reduce the consumption of the API limit.
B) Create a daily re-occurring batch that standardizes "Country" into clean values.
C) Change the "Country" field from a text field to a string field to standardize the values.
D) Advise the company to increase its API limits to solve the API issue.

4. An Adobe Marketo Engage Architect needs to audit an existing Marketo Engage instance. Upon inspection, more than 1,000 fields that only live in Marketo Engage were created for a single use to collect information for a specific event, or ask a specific question during the registration of an event.
What should the architect recommend to their client regarding field creation best practices?

A) Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained.
B) Create a new unique field for every event or custom question to ensure data accuracy and retention.
C) Create a set of temporary person fields (temp_string 1, temp_string 2, temp_date 1, temp_date 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained. Clear the data from the temporary fields at the end of the event for utilization by another program.
D) Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. No additional action is needed to retain the data.

5. Which metrics are critical for evaluating the ROI of a campaign? (Choose two)

A) Conversion Rate
B) Total Leads Generated
C) Cost Per Lead
D) Page Views

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